After eleven years of career as a multidisciplinary artist at Pinar&Viola, Pinar founded Seyhan Lee in the Cambridge/Boston area. Her original ideas and design projects contributed to the cultural value of several brands, including Google, Google Arts & Culture, IKEA, Airbnb, Nike, Adidas, MTV and GANNI.

Currently she is leading teams to bring A.I. and other visual technologies into the world of motion pictures.